Etsy Image Sizes (2026): Every Photo, Banner and Icon Size

Etsy recommends listing photos at least 2000 pixels wide and 2000 pixels tall. For your shop, the big banner needs at least 1200 × 300 px (Etsy suggests 1600 × 400, and its Seller Handbook 3360 × 840 for the best result), the mini banner at least 1200 × 160 px, the logo or shop icon 500 × 500 px and your profile photo 400 × 400 px. Listing videos run 3–15 seconds and up to 100 MB.

Below is every Etsy image size in one place, checked against the Etsy Help Center and Seller Handbook in September 2026, plus the details that trip up print-on-demand (POD) sellers: how thumbnails crop, which aspect ratio to use and how to make provider mockups fit.

Etsy image sizes cheat sheet (2026)

Here’s every image Etsy asks for, with the minimum it accepts, what it recommends and the size we’d export at if we were setting up a POD shop today.

Two numbers in that table matter more than the rest. Etsy’s search visibility page lists a high-resolution primary photo (it recommends 2000 px or more on both sides) among the things that help a listing get priority placement, and Etsy’s image guidelines say a first photo under 635 px on either side can show up lower in search.

Etsy listing photo size and file rules

Etsy’s image requirements page recommends listing photos with a width and height of at least 2000 pixels. Smaller photos still upload, but they give buyers less to zoom into and give Etsy’s compression less detail to work with. Etsy compresses every upload to keep pages fast, so photos can look slightly softer on the site than on your computer.

• File types: JPG, GIF, PNG, SVG and HEIC. Animated GIFs aren’t supported, and neither is transparency: the transparent parts of a PNG appear black.
• Color: save in sRGB. Etsy converts images to sRGB anyway, and CMYK or wide-gamut files can shift color when it does.
• File size: Etsy warns that images over 1 MB may not finish uploading on a slow connection. A JPG at 80–90% quality is usually a good balance; if uploads stall, lower the quality a notch.
• Count: up to 20 photos per listing, plus up to 2 videos.

What aspect ratio should Etsy photos be?

Etsy says your first photo should be horizontal (landscape) or square, so the center of the image survives the cropped thumbnail views, and the same article recommends landscape images over square crops. The first photo also sets the shape of the photos that follow, so Etsy suggests using one shape for every photo in a listing.

Etsy also crops for display. Since August 2023, Shop Home has shown listing images as squares, and other pages use portrait or landscape crops. That’s why a slightly wide photo with the product in the middle works best: it crops cleanly every way.

Etsy thumbnail size: how photo 1 gets cropped

There’s no separate thumbnail upload and no single thumbnail size. Your thumbnail is a crop of your first photo, and Etsy uses three versions of it around the site: square, portrait and landscape. You control the framing with the thumbnail tool:

1. In Shop Manager, open Listings and edit the listing.
2. Crop the photo first if you need to, because cropping changes the thumbnail.
3. Choose Adjust thumbnail and use the slider to zoom in or out.
4. Position the image so the product is clear in all three views, then select Apply.

Our rule of thumb for POD mockups: keep the whole product inside the central square of the photo, and keep the words of your design inside the middle half of the width. On a 3000 × 2250 px photo, that’s the central 2250 × 2250 square, with text inside the middle 1500 px. Etsy’s own tip points the same way: frame the shot further back than you think you need, with plenty of space around the product.

Etsy banner size: big banner, mini banner and mobile

Etsy offers two standard banners. The big banner needs at least 1200 × 300 px; the Help Center recommends 1600 × 400 px and the Seller Handbook says 3360 × 840 px for optimal performance. All three are the same 4:1 shape, so design at 3360 × 840 px and it will stay sharp on large, high-density screens.

The mini banner needs at least 1200 × 160 px, and Etsy recommends 1600 × 213 px. It pushes your listings higher up the page on desktop, but the Seller Handbook notes that mini banners don’t appear on mobile devices. You can also choose no banner at all, which makes your logo the main branding on the page.

• Keep text sparse and centered. Etsy advises keeping any text in the center and large enough to read on a phone, because the banner is scaled down on small screens.
• Show products, not slogans. Three or four of your best designs on products in one styled scene tells a buyer what your shop is about in a second.
• Link it. A big banner (and the Etsy Plus carousel) can link to a listing or a shop section, which is a good home for a seasonal collection.
• Change it with the seasons, not every week. The Seller Handbook suggests seasonal updates but warns against changing it so often that your brand stops being recognizable.

To add or change a banner, open Shop Manager, select the pencil icon next to your shop name under Sales Channels, choose Banner, pick the type and select Done. If you’re still settling on your branding, our Etsy shop name ideas guide covers names, logos and the checks to run first.

Etsy shop icon (logo) and profile photo size

What sellers call the shop icon, Etsy now calls your logo. Upload a square image of at least 500 × 500 px as a JPG, PNG or GIF under 10 MB. It shows at full size on your shop home, but much smaller in activity feeds, receipts and the Etsy app, so test it at thumbnail size before you commit. Etsy says a missing logo may affect your visibility in search, and its search visibility page checks for one.

To add it, go to Shop Manager → Settings → Your shop, then select Add or Edit under Logo. For a POD shop, one simple mark tied to your niche works better than a detailed illustration, and it must be your own: no characters, team marks or anything that looks like a famous brand (see our trademark guide for POD sellers).

Your profile photo should be a square image of at least 400 × 400 px. The Seller Handbook suggests a clear, well-lit photo with your face filling about 70% of the frame, or a brand graphic if you’d rather stay off camera. Two smaller images round out the set: About section photos are cropped to display at 760 × 468 px (up to five, each up to 2 MB), and the order receipt banner needs at least 760 × 100 px, set under Settings → Info & Appearance.

Etsy listing video size, length and format

Each listing can have up to two videos. Etsy accepts MP4, MOV, FLV, AAC, AVI, 3GP and MPEG files up to 100 MB, with a minimum resolution of 500 px and an ideal of at least 1080 px. Sound is removed when the video is added to your listing.

On length, Etsy’s video article says 3–15 seconds while its listing guide says 5–15, so aim for 5–15 seconds and you’re covered either way. Etsy gives the aspect ratio as 2:1 or 1:2 and says most phone and camera recordings are already in an accepted format. Etsy also says listing videos can help how your listings appear in search, which is a good reason to add one to your best sellers.

No stock to film? Order a sample of your top design and record a slow 10-second turn by a window, or use a video mockup from one of the tools in our t-shirt mockup generator comparison.

How to make POD mockups fit Etsy’s sizes

A repeatable routine saves you from fixing photos one listing at a time:

1. Pick one ratio for the whole shop. 4:3 landscape suits most apparel. Set every mockup template to it.
2. Export at 3000 × 2250 px, or at least 2000 px on the shorter side. Upscaling a small mockup afterwards won’t add real detail.
3. Center the product with margin all round so the square and portrait crops don’t clip it.
4. Flatten onto a background. Printify’s Mockup Library lets you download mockups with a white or a transparent background; for Etsy, choose white.
5. Save as JPG in sRGB and check the file size before you upload a batch.
6. Set the thumbnail after uploading, then look at the listing in search on your phone.
7. Check Etsy’s search visibility page in Shop Manager for photo issues. Etsy says insights usually clear within 24 hours of a fix.

If you publish through Printify, it also accepts your own custom mockups (JPG, PNG or SVG, up to 30,000 px on a side) and sends up to 20 mockups per product to Etsy. For what to put in each of those slots, see our Etsy mockups checklist.

Etsy image mistakes that cost you clicks

• A transparent PNG as a listing photo. The background turns black. Flatten it onto white or a color first.
• A collage as photo 1. Etsy’s search visibility guidance asks for a single image of the finished product as the primary photo. Move color grids to later slots.
• Mixed shapes in one listing. Photo 1 sets the shape for the rest, so a square hero followed by portrait photos looks messy. Pick one ratio.
• A tiny design in a wide scene. At thumbnail size nobody can read it. Crop tighter or use a flat lay for the hero.
• Banner text near the edges. It gets cut off or becomes unreadable on phones. Keep it centered.
• Colors that shift after upload. Convert to sRGB before uploading. Our RGB vs CMYK guide explains why screens and printers disagree.

Right-sized photos help a listing get clicked, but they’re one part of the picture. Our Etsy SEO guide covers the titles, tags and shop signals that get it seen in the first place.